What is a backlink?
What’s all the fuss about backlinks? The power and necessity of backlinks are constantly being highlighted in the forums and SEO blogs you visit. What is a backlink? Simply put, a backlink is a link to another (external) website that leads to a page on your website. For example, a link from that page to a page on another website is a backlink to that web page.
How do backlinks help us rank?
Think of it this way: backlinks are human quotes. In a sense, as Internet users, we determine which pages we want to see appear on search engine results pages (SERPs) by linking to our favourite content. Pages that have more quality links than others will be ranked higher. The quality part is really important. It’s not just a question of who has the most backlinks, it’s also a question of where those links come from.
If you wanted to lose weight, would you want to rely on the advice of Joe Schmo or a professional health expert? This applies to backlinks and how they affect our ranking. A link from a site established as an authority (such as a health expert) carries much more weight than a link from someone commenting on a fitness forum somewhere; Google uses a complex algorithm to evaluate these links and their value, and uses this data to Determine the ranking of your site or web page. You don’t have to be a monster authority site for your site to rank well. Instead, you can achieve a better ranking by getting quality links from other authority sites.
Let’s just say that the health expert I mentioned earlier said that Joe Schmo actually has good arguments and his opinion is quite valid. Wouldn’t that give us more confidence in Joe Schmo and make us think that his opinion is worth more than others? Similarly, if an authoritative health site were linked to Joe Schmo’s small niche site, Google would realise that Joe’s site is more authoritative than it thinks it is and would rank it higher. The web is not controlled by computers. It is run by humans, and this is reflected in our behaviour and the way we connect to it online. Search engines know this and are ready to give us the results we demand and build ourselves.
How do we get back links?
Now that you know how important backlinks are and why they affect your ranking, you need to figure out how to get backlinks. A complete answer to this question could take hundreds of pages.
Unfortunately, links are not as simple as the example of health professionals above. Just by creating quality content, the chances of receiving a link from a powerful authority such as CNN or Apple are not that high. Our technique needs to be a little more guerrilla-like. This does not mean that the quality of your content is not important. At the heart of your promotion and feedback strategy must be high quality content. We will assume here that you already know how to create quality content and that you know how to get started on feedback links.
There are many different ways to get feedback links and each one takes time to learn and master. Rather than going into detail about a backlink strategy, I will provide a list of ways to get backlinks. We will continue this SEO course by covering the guiding principles of backlinks and how to measure their quality – knowledge that you can apply to any backlinking method that will allow you to be successful. Here’s a full list of ways to get backlinks
Free blogs (Blogger, WordPress, Squidoo)
Links to the profile
Directory of websites
Comments from the forum
By deepening each method, you will obtain the best results. In this SEO course, we will instead focus on the factors that make good links.
An anchor text is the text of a hyperlink that can be easily clicked on. For example, if you look at the links in the resource box of this article, one link has the anchor text “SEO Course” and the other link has the URL of my website as anchor text.