The Importance of Backlinks

An effective optimisation plan must contain three important elements: existing SEO, social media and backlinks. This article focuses on the subject of backlinks and how they can be used to get your site into the search engines and increase your visibility.

What is backlink?

A backlink is a hyperlink from an external source that refers directly to your site or web page. To help me explain it further, I can add a Wikipedia link from this article. If you click on this link, you will be redirected to Wikipedia and removed from my website. In addition, I have provided Wikipedia with a backlink. In the same way, if Wikipedia added a link to my site on one of its web pages, it would give me a backlink. Feedback can come from different sources, and we will look at some of the most commonly used techniques later in this article.

Why are backlinks important?

Back links have two important advantages for your website: firstly, they help improve your search engine rankings, and secondly, they provide extra exposure and access to your website from external sources. Let’s take a closer look at each of these benefits.

Reverse links act as a voice in what they tell search engines, namely that the link provided should lead to something valuable and interesting. A backlink is essentially a way for others to say that they like what you have to offer. If you have written an article that I think will benefit the readers of my site, I may decide to link to your site. If other webmasters read your article and add a link to it, different sites will soon appear on your site with a link to the same page. If this happens repeatedly from different sites, it will indicate to search engines that the link to your site’s page must contain something that many other sites find valuable.

How You Can Build Backlinks

The more backlinks you have, the more popular your site will be in the eyes of search engines. However, it is not only the number of backlinks that is important, but also the quality of the source from which they originate. As in other voting situations, the more authoritative, powerful, influential and reliable the voter is, the more profitable it is for the recipient to vote. A return link from a respected source can often be more valuable than many poorly respected sources.

Reverse links are always considered in terms of search engine optimisation, but they also have another important advantage that is often overlooked and whose relevance can generally be underestimated. If you can create several backlinks from different external sources all pointing directly to your site, you are much more likely to be found.

If I surf on Facebook, I may come across a page I like and in turn I can see their site. I could discuss something on the forum and read an interesting comment from someone who has a link to his or her site in the text. Since their comments seem interesting to me, I could go to their site. In this way, backlinks not only improve the position of your search engine, but also enable you to promote and emphasize the importance and quality of your site to a much larger and wider audience.

What factors influence the quality of the backlinks?

As mentioned earlier, the quality of the backlinks you are looking for should be considered first when implementing your backlink strategy. In the good old days, search engines that worked badly and were too easy for bamboo, the more backlinks you get, the higher your score. It was just as easy. However, as search engines are constantly evolving in their ability to detect this kind of behaviour, there are now several factors to take into account when adding a new backlink to your site. Ultimately, any backlinks you add should come from high quality websites and be diversified in their source and location. It is also important that your backlinks look natural in terms of source, anchor text, link location and frequency of addition. / / / / / / / /